Oddacity Company partners with global brands and emerging businesses alike, delivering impactful marketing solutions that drive measurable success. Our agency specializes in marketing services for brands, athletes, and creators, with a strong focus on talent and influencer marketing. No matter the size or stage, we create value that elevates every business and collaboration.
Marketing Agency
Portfolio
OUR WORK
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TikTok
Partnering with TikTok and strategic agencies, we conduct seminars and consultations on organic, paid, and creator strategies to help brands maximize their presence.
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Shake Shack
TikTok micro-influencer partnerships encouraged a return to dine-in experiences, reconnecting customers with Shake Shack after the pandemic.
Rose Parade
Talent publicity and communications played a role in capturing the pageantry and excitement of the iconic Tournament of Roses.
Dua Lipa x Puma
Sneaker culture met high-seas adventure in the Puma x One Piece collab, driven by a dynamic social strategy that made waves in the community.
Megan Thee Stallion x True Religion
The holiday season got even hotter with a digital marketing campaign for the Megan Thee Stallion x True Religion collection, spotlighting gifts too good to give away.
Luka Doncic x Jordan
Bold style took center stage with a social marketing strategy for the Air Jordan Luka 3 ‘Imaginarium Pink,’ capturing its striking design and dynamic appeal.
Golden State Warriors x Silver Oak
Influencer marketing insights guided Silver Oak in amplifying its partnership with the Golden State Warriors, as well as executing opportunities across sports, art, travel, and entertainment.
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Fresh Fruit by Edible
Organic social media and micro-influencer marketing strategies fueled the launch of Edible’s FreshFruit.com, delivering fresh flavors to digital audiences.
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Days of Our Lives
Expanding the reach of Days of Our Lives, a social media strategy introduced its timeless storytelling to new audiences on TikTok and YouTube as it continues streaming on Peacock.
Dallas Cowboys x Lawboss
Social media strategy, web marketing, and out-of-home consultations elevated the partnership between the Dallas Cowboys and Lawboss, the team’s Official Personal Injury Attorney Sponsor
Bad Bunny x adidas
Excitement for the adidas x Bad Bunny Gazelle soared through a targeted social strategy, leveraging global influence to build brand awareness and anticipation.
Anthony Edwards x adidas
Strategic social media efforts amplified the launch of the Anthony Edwards 1 ‘Iron Metallic,’ capturing the energy and drive that define Anthony Edwards on and off the court
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Strategic social media efforts amplified the launch of the Anthony Edwards 1 ‘Iron Metallic,’ capturing the energy and drive that define Anthony Edwards on and off the court.
Anthony Edwards x adidas
Excitement for the adidas x Bad Bunny Gazelle soared through a targeted social strategy, leveraging global influence to build brand awareness and anticipation.
Bad Bunny x adidas
Social media strategy, web marketing, and out-of-home consultations elevated the partnership between the Dallas Cowboys and Lawboss, the team’s Official Personal Injury Attorney Sponsor.
Dallas Cowboys x Lawboss
Expanding the reach of Days of Our Lives, a social media strategy introduced its timeless storytelling to new audiences on TikTok and YouTube as it continues streaming on Peacock.
Days of our Lives
Organic social media and micro-influencer marketing strategies fueled the launch of Edible’s FreshFruit.com, delivering fresh flavors to digital audiences.
Fresh Fruit by Edible
Influencer marketing insights guided Silver Oak in amplifying its partnership with the Golden State Warriors, as well as executing opportunities across sports, art, travel, and entertainment.
Golden State Warriors x Silver Oak
Bold style took center stage with a social marketing strategy for the Air Jordan Luka 3 ‘Imaginarium Pink,’ capturing its striking design and dynamic appeal.
Luka Doncic x Jordan
The holiday season got even hotter with a digital marketing campaign for the Megan Thee Stallion x True Religion collection, spotlighting gifts too good to give away.
Megan Thee Stallion x True Religion
Dua Lipa takes the wheel with the PUMA Speedcat, blending speed and style with her signature edge. Inspired by vintage motorsport, the social media rollout for the City Gear release spotlighted this iconic reimagining.
Dua Lipa x Puma
Talent publicity and communications played a role in capturing the pageantry and excitement of the iconic Tournament of Roses.
Rose Parade
TikTok micro-influencer partnerships encouraged a return to dine-in experiences, reconnecting customers with Shake Shack after the pandemic.
Shake Shack
Partnering with TikTok and strategic agencies, we conduct seminars and consultations on organic, paid, and creator strategies to help brands maximize their presence.
TikTok
SERVICES
WHAT WE DO
Stats
OUR RESULTS
1,200%
Increase in Product Growth
Strategic branded content and marketing
execution led to a 1,200% increase in social media following and product sales.
500%
Increase in Brand Awareness
Through targeted PR campaigns, influencer partnerships,and growth marketing, we drove up to 500% boosts in brand visibility and reach.
40+
Years in Sports & Entertainment
Our founders bring over four decades of combined experience, having met while building LeBron James’ athlete empowerment Brand, UNINTERRUPTED, and have been collaborating ever since.
Testimonials
WHAT CLIENTS SAY
"Oddacity has been a game-changer in connecting me with brands that are authentic to my content and personal brand! Their team makes every collaboration seamless, handling all the logistics so I can focus on what I love most, creating engaging content for both the brands and my community. Thanks to Oddacity, I can fully immerse myself in the creative process while working with brands that truly align with my values."
- Maddison Hill