About Us
Our team of industry experts brings experience from some of the biggest brands in sports, entertainment, and consumer goods—including Nike, Apple, NFL, Meta, and more. By combining marketing, content creation, product incubation, and strategic investments, Oddacity is redefining what it means to be an entrepreneur in the modern age.
At Oddacity, influence isn’t just leveraged—it’s owned.
Chad Bertrand, Co-Founder & CEO
Oddacity Company is an athlete, minority, and female-owned sports and entertainment firm. We help athletes, creators, and brands monetize their influence through our four divisions: Marketing Agency, Production Studio, Product Incubator, and Equity Holdings.
Founded by Chad Bertrand and Heather Smith, who met while working at LeBron James’ UNINTERRUPTED, Oddacity was built to create true ownership opportunities for talent. With over 30 years of combined experience, they launched Oddacity to help athletes and creators turn their influence into long-term equity.
Heather Smith, Co-Founder & President
Oddacity Company is an athlete, minority, and female-owned sports and entertainment firm. We help athletes, creators, and brands monetize their influence through our four divisions: Marketing Agency, Production Studio, Product Incubator, and Equity Holdings.
Founded by Chad Bertrand and Heather Smith, who met while working at LeBron James’ UNINTERRUPTED, Oddacity was built to create true ownership opportunities for talent. With over 30 years of combined experience, they launched Oddacity to help athletes and creators turn their influence into long-term equity.
Heather Smith,
Co-Founder & President
Our team of industry experts brings experience from some of the biggest brands in sports, entertainment, and consumer goods—including Nike, Apple, NFL, Meta, and more. By combining marketing, content creation, product incubation, and strategic investments, Oddacity is redefining what it means to be an entrepreneur in the modern age.
At Oddacity, influence isn’t just leveraged—it’s owned.
Chad Bertrand,
Co-Founder & CEO